Advertising: leads this very week
SEO is for the long run, but the result comes months later. Advertising brings enquiries straight away: launched today, calls tomorrow. Usually we run both channels — one feeds you now, the other builds the future.
Advertising is the only way to get enquiries tomorrow rather than in six months. And the only way to quickly test whether your offer works at all.
The first leads arrive within a week of the launch.
Season started — we scale up. Fully booked — we pause.
A week of ads shows which offer resonates — and we then use it in SEO.
Someone visited the site and didn't write — we remind them of ourselves while they're still choosing.
We gather what people ready to buy search for, and cut junk impressions with negative keywords.
The ad text and the page it leads to must say the same thing — otherwise the money is wasted.
We count leads and calls, not clicks. Without that there's nothing to optimise.
Every week we see what brings enquiries and what eats budget, and redistribute.
We bring back those who visited the site but didn't leave a request.
How much was spent, how many leads came, what each one cost.
- Review and strategy 1–2 daysWe look at the niche, the competitors and the landing pages, and estimate the budget.
- Building the campaigns 2–3 daysQueries, ads, audiences, goals and analytics.
- Launch and the first week 7 daysWe watch, clean up unwanted impressions and catch the first leads.
- Management monthlyWe optimise bids and combinations and bring the cost per enquiry down.
While organic is only gaining weight.
You know what one client costs and can plan.
The accounts stay yours along with all their history.
What worked in advertising, we carry over into SEO and the site.
What budget is needed?
It depends on the niche and the city: somewhere $300 a month is enough, somewhere you need $2000. At the review we name a benchmark for your niche — before you spend anything.
Is the budget included in the service price?
No. You pay the platform for impressions directly from your own account, and pay us for setup and management. That way you see every penny.
Advertising or SEO — which to choose?
If you need leads now — advertising. If you're building a channel for the long run — SEO. Sensibly — both: ads feed you while organic gains strength.
Do you work with my existing account?
Yes, if you have one. First we run an audit: it's often cheaper to fix the existing campaigns than to build new ones.
Who pays for the ad budget?
You do, directly to the ad platform from your own account. Access to the account stays with you, and our work is paid for separately.
What if the leads turn out expensive?
The first two weeks are a setup period: we clean up the queries and switch off what does not work. If after that the cost per lead still does not fit your economics, we will say so honestly and suggest another channel.