01What AI Search is and why it is a new customer channelHow people started searching through ChatGPT and Perplexity, how it differs from ordinary search, and why appearing in AI answers is becoming a separa11 min02How to appear in answers from ChatGPT, Gemini and PerplexityWhat to do so language models name your company: page structure, answer format, and work with sources and mentions.12 min03Structured data: the language your site speaks to machinesWhat schema.org markup is in plain words, which types a business needs, what it gives in search results and how to check that it works.10 min04llms.txt and AI crawlers: opening your site to modelsWhat llms.txt is, which AI crawlers visit websites, how to allow or block them, and why a closed site disappears from model answers.9 min05How to measure whether clients come from AIHow to identify visits from language models in analytics, why ordinary reports understate them, what can be measured today, and how to check mentions 9 min