01What SEO is, in plain wordsHow search works from the inside, what an algorithm ranks sites by, what promotion work actually consists of and why it takes months.12 min02Keyword research: finding the queries people search you byWhat keyword research is in plain words, how to collect queries, how commercial ones differ from informational, and how to map them onto pages.12 min03Content for SEO: writing pages that reach the topHow to write service pages and articles that work for both people and search engines. Structure, length, keywords and the usual mistakes.12 min04Technical site audit: what to check firstWhat a technical audit covers, which errors are critical and which can wait, and how to tell that the site itself is holding your promotion back.13 min05Links and site authority: what works and what harmsWhy search engines care about links, which ones help, which are dangerous, where to get them honestly, and why bulk buying ends in penalties.11 min06Experience, expertise and trust: how search engines judge a siteWhat experience, expertise, authority and trustworthiness mean in the assessment of a site, which niches they affect most, and what to do on your own 10 min07Local SEO: reaching the top in your own cityHow to rank for city-name and «near me» queries: city pages, map listings, reviews, and what a chain with several locations should do.12 min08SEO for an online store: categories, product pages, filtersHow promoting a store differs from a service site: catalogue structure, category text, product pages, filters and the fight against duplicates.13 min09Why SEO is not working: twelve real reasonsThe real reasons promotion produces no result: from technical problems and the wrong keywords to enquiries lost inside the company.13 min