01Google Maps for business: a listing that brings customersHow to create and verify a company listing in Google, what to fill in first, how to reach the top map block and what affects your position.12 min02Yandex Business: setting up a listing and managing your ratingHow to complete a listing on Yandex Maps, how it differs from Google, how the rating works and what paid promotion inside the service gives you.11 min032GIS: how to claim a place in the directoryHow 2GIS differs from other maps, how to complete a listing, what paid placement gives and which businesses it brings the most customers to.9 min04Company photographs: what to shoot and how to fill in the listingWhich photographs a maps listing needs, in what order to place them, what to shoot yourself on a phone, and which images do harm rather than good.9 min05Reviews and rating: how to collect them and handle criticismHow to set up regular review collection, why bought reviews backfire, how to reply to criticism and how many reviews you need to be believed.11 min06How to answer reviews: rules and worked examplesWhy every review deserves an answer, how to structure a reply to a negative one, what to do about fake reviews, and which phrasings only make things w10 min07«Near me» queries: how to appear in themHow location-based queries work, what decides who is shown first, and what exactly a business should do to appear in that block.9 min