01What kind of website your business needs: landing, corporate or storeA breakdown of website types: how they differ, what they cost, what job each one does, and how to choose for your situation without overpaying.11 min02Website structure: how pages should be arrangedHow to design site structure around demand, how many levels of nesting you need, how to link pages, and which structural mistakes hold rankings back.11 min03Website speed: why it decides things and how to improve itHow speed affects requests and rankings, which metrics actually matter, what slows sites down most often, and the order in which to fix it.12 min04The mobile version: what breaks most oftenWhy search engines judge a site by its mobile version, what breaks there most often, and how to check your site on a phone yourself.10 min05Website conversion: turning a visitor into a requestWhat conversion is, what counts as normal, where people drop off most often, and which changes produce the fastest growth in requests.12 min06The request form: how many fields and what to askHow many fields a form should have, what to ask and what not to, how to set it up on a phone, and why requests never reach your inbox.9 min07Why a website brings no requestsA step-by-step diagnosis: do people arrive, do they reach the form, what stops them, and where requests get lost after they are sent.11 min